The Marshmallows Company
While riding in the back of the car one day, staring up at the sky, my 4-year-old son commented how much clouds looked like marshmallows. From there he began thinking of all the marshmallow flavors he wanted to try. Having an adventurous cook for a mom (lucky kid), we decided to attempt making peach marshmallows at home. The experiment proved to be a huge success.
In 2008, at the age of 5, Canaan made his first marshmallow sale at a party we were hosting. He designed a logo, set up a table, hired his 2 year old brother Ezra to help “man the table”, made and packaged marshmallows and sold them for $1.00 a bag. By the end of the night, he sold out of marshmallows and had determined to launch his very own marshmallow company. Within a few months he was selling regularly to a local coffee house and by 2009 he was selling his marshmallows both retail and wholesale.
In 2010 The Marshmallows Company was featured in the Lexington Herald Leader which brought even more awareness to his entrepreneurial endeavors and growing company. At the beginning of 2011, The Suze Orman Show on CNBC featured Canaan which launched his company into the national spotlight.
He is now 12 years old and has taken his first food science class through Harvard, reads cookbooks like they are textbooks and can be found most days in the kitchen rolling out dough for Kouign Amman or tempering chocolate for truffles.